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I wrote new content (and rewrote and optimized much of the existing content) on this client's blog, which led to additional leads and organic traffic of over $15,000 per month.

Content strategy included:

  • Pillar pages to build authority

  • Blogs, guides, templates, PDF freebies, best-of lists, buyers guides, tutorials, and more.

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Buzzsprout Newsletter

Throughout my time writing this newsletter, together with the head of marketing and as part of a larger content strategy, subscribers grew from 40,000 to 450,000+, and we maintained an exceptional open rate of 36%.

Content strategy included:

  • Promoting video and blog content (driving traffic to YouTube channel and the client's website)

  • Providing additional value to subscribers with industry news, chances to be featured in the newsletter, etc.

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This weekly email went out to 20,000+ subscribers. I've used strategies and best practices to increase the open rate by 10%.


Content strategy included:

  • Promoting weekly blog content to drive organic traffic to the site.

  • Provide additional value with free PDFs accessible only in the newsletter

  • Engaging with subscribers via surveys, etc.

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